Squirrel are rabies carriers! Don’t walk near trees!

It’s the visceral 21st century. Conflict and alarmism charge your adolescent addiction to adrenalin. In this scary world, free marketeers, smart as well as greedy, are correctly reading the winds they have helped to create. They have picked up on the highly charged CNN delivery style for getting and leading viewers’ attention and offering them more that household cleaning products. Now you can go so far as to diagnose and prescribe for all the dysfunctions and diseases you are beset with as you drive a new car and have new carpet installed.

Even stalwarts such as BBC are rowing in the blood red river. It’s no longer just laundry soap advertisers who are surfing this wave of angst and fear. BBC needs massive government funds. They need to look friendly to the Brexit fanaticists trying to wrench the U.K. out the E.U. And the science community has fallen into the funding morass as well. We want to know all the threats that surround our paranoid selves, and science can find funding to do that.

The media glean scant evidence from often bad science to show us in vividly colored surging animations how our globe is overrun with disease, famine, drought, floods, storms and, the highest drama, war. In total, this churning, thrilling anarchy is merely a well-established understanding of humanity cultivated by the marketing industry and disseminated by ubiquitous media.

Aristotle said twenty-five centuries ago: among appeals to reasoning, appeals to authority and appeals to emotions, the last is by far the most effective. Knowing that, I have written into this piece several highly charged, low content adjectives, and assiduously avoided a complex line of reasoning. If you already get it, you may, I hope, have laughed a little sadly or at least nodded your way through it. If it felt serious, you may have gotten a little more rational as you fought back your sense of being used.

About Jay C Ritterson
The only failure is the failure to try.

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